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THE DIRECT ANSWER
Internal links should help readers continue to a relevant explanation, service, or action. Build relationships between pages around the next useful question, rather than adding unrelated links solely to increase their count.
Link where the next question arises
Place contextual links near the part of the explanation they support. A pricing discussion can link to a brief guide when scope needs clarification. Describe the destination with meaningful words so the reader knows whether to leave the current page or finish it first.
Use hubs without making them a dead end
An article index should expose the available topics in ordinary links. Categories and search can improve browsing, but important articles should not exist only behind a script-driven filter. Give each article routes back to its hub and onward to related material.
Maintain links as content changes
When a page moves, update its important inbound internal links instead of relying indefinitely on redirects. Review deleted pages and obsolete references during maintenance. A link that once helped a reader can become misleading if the destination's subject changes.
An illustrative business scenario
A platform comparison can link to maintenance planning and ownership guidance. Those are useful next decisions. Linking the same paragraph to an unrelated industry page adds noise, even if both pages belong to the same website.
A practical checklist
- Choose destinations by reader intent.
- Use descriptive link text.
- Keep hub links accessible without scripts.
- Review moved and retired destinations.
Questions about this topic
How many internal links should an article have?
Use the number that genuinely helps the explanation and navigation. A fixed quota is less useful than a clear reason for each link.
Should every link point to the homepage?
No. Link to the most relevant destination. Detailed service or guide pages often answer the reader's next question more directly.
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