On this page
THE DIRECT ANSWER
A launch checklist should cover content, customer journeys, publication settings, account access, and post-launch responsibility. Each item needs an owner and observable evidence, not simply a tick beside the word tested.
Confirm the visible business information
Review service names, contact details, opening hours, important conditions, and authorised imagery. Remove placeholder content and obsolete campaign messages. For a bilingual site, check equivalent pages rather than assuming that the default language review also covers the translation.
Test the main customer journeys
Find a service, open an article, follow related links, switch language, and try the contact route on a phone. Check representative forms and downloads. Record the actual destination of an enquiry and verify that the receiving team understands how the new website routes requests.
Agree the live configuration and next owner
Review canonical addresses, sitemap location, intended indexing settings, access handover, and recovery arrangements. Identify who monitors the site after launch and how issues are reported. Keep unresolved items visible so an optional design preference is not confused with a broken business-critical function.
An illustrative business scenario
A launch review may accept a later enhancement to a gallery while requiring an enquiry delivery problem to be fixed before release. Prioritising by business impact makes the decision clearer than treating every open item as equally urgent.
A practical checklist
- Obtain business content approval.
- Verify complete visitor journeys.
- Review publication and recovery settings.
- Assign the post-launch issue owner.
Questions about this topic
Does launch end the project responsibility?
Only as defined in the agreement. Clarify handover, initial support, maintenance options, and the reporting route before the site becomes public.
Should all minor improvements delay launch?
Evaluate them against the agreed acceptance criteria and business impact. Record deferred improvements explicitly rather than leaving their status uncertain.
Plan your next website step.
Discuss your business, the visitor journey, and the work you need with Web Developer Jakarta. A short brief can help start a useful conversation.
Discuss Your Website ↗